The 12 Habits of Winners - New Edition

By Hassan Refay Psychologist, Mental Toughness Expert & Bestselling Author

Tennis Mental Toughness - First One Free


"Just wanted to take the time to update you briefly. Our CD’s arrived on Thursday, literally about 20 minutes prior to our departure for the tournament my son was playing in.  We listened to them several times (10 hr. drive). I was so delighted that they arrived as I wanted them specifically for him to listen to BEFORE this tournament. Already the CD’s have made a difference!  He controlled his emotions better than at any tournament before. (He is an excellent tennis player physically and technically, but his weakness has been emotional, which then causes his game to suffer.)  So, he was able himself to notice a great difference and is very encouraged! We told him that this is just the beginning of many improvements he is going to see as a result of being able to “control” his emotions & thoughts & focus better. THANK YOU for assuring that we received our order! Sincerely, Eric M


"I always listen to my favorite CD's before the match. I feel confident to take control of the ball and play an awesome game from the beginning to the end. I feel no pressure and I never get nervous or angry anymore. I almost forgot to tell you that I won the Jr. CHAMPIONSHIP" ~ Lorenzo Di Stefano 11 years old, Venezuela.


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“Matches between the top players are always very close, and, you know, obviously everybody’s hitting the ball well. Everybody is physically fit and practicing hours and hours every day. But, if you have the mental ability to stay strong,stay patient and confident and just have belief in the right moments, then you get a win, you know. So that’s what makes the difference,” Djokovic.


"Outstanding. "It's so much more effective than all the books and videos out there. The tapes are short and to the point. I carry the tapes in my tennis bag and listen to the one I need when I need it. I listen to tape #2 when I have problems with my 1st serve. I listen to #8 when I have problems with closing out my matches. I listen to #1 to motivate and energize myself before my matches. It's like magic. I don't get angry or nervous any more. Every time I listen to the tapes I hit the ball harder, move faster and I concentrate on playing the big points and the key games with more confidence and determination. The funny thing is: Since I stopped thinking about winning, Winning just becomes easy and fun." Salvador W. (21), Mexico

“It was heart breaking for me as a mother to see my son getting angry on the court and losing matches he should easily wins. His coach used to talk to him before his matches BUT once the game started my son seemed to lose his concentration and end up playing with out any fun or motivation. Now since he’s been listening to your CD’s before his matches, he steps on the court not only feeling positive and ready to play but also willing to do what it takes to win.” Selvia Bergmann, Austria

"Hi Mr. Refay, I would like to tell you how well your CD's are working on the "inner mind" of my son Anthony who is just 8 years old. As I told you before, he falls asleep with "you" every night. You are his bedtime story and the soothing voice is doing wonders. I deeply believe that ingraining the mental strengths NOW when he is young and still OPEN minded will benefit him more than when he is in his teens and loaded with all kinds of perceived feelings and knowledge - right or wrong. By the teen years he will know every word inside out like mantras and the information will be there when he needs it."Thanks, Anthony's Mom

ALL "The 12 Habits of Winners" are now available for instant download


Hundreds of thousands of smart and talented junior, high school, college and young professional tennis players from all around the world are already using the "The 12 Habits of Winners" to eliminate "bad habits" and develop the mental toughness they need to succeed in today's tennis.


"My daughter brings all your CD's along in her tennis bag. On the way to a tournament, she often chooses one cd and she will sit in the back of the car and sometimes listen to the same CD 3 or 4 times. She is playing much better and she is WINNING. Her coach is very impressed with her performance."Thank you so much." Maria S. CA

"My son has listened to your cds 5 nights in a row now, a mixture of the “start cd”, the “anger cd” and the “first serve”. He falls to sleep before the end of it every time. I hope this is ok?? HOWEVER, I don’t know if this is coincidence or not, but we have noticed a change in his attitude just being around the home. He seems a lot calmer and just seems to listen to us a bit more. Could it be working already? And would it be working for him off court as well?? It has been a very noticeable change, and his dad and I are wondering if it is due to the cds?? It is going to be very interesting to see what he is like once he gets back on court. We are very happy that it appears that change is already taking place, and so soon.Please just let me know if we are doing the right thing by letting him fall to sleep? Thank you again Hassan, I am starting to see hope for our boy". J

“The bottom line is that tennis is a very mental game. Everybody is strong, everybody is pushing hard. But the difference between the top players is the mental ability to cope with the pressure and hit the right shots at the right time and stay calm in the moments when you need to stay calm.” Novak Djokovic

ALL "The 12 Habits of Winners" are now available for instant download

"Since my daughter (11) started using the Mental Toughness CD's, she is more excited about her tennis. Four months ago, she would get angry when she was not playing well and would hit balls with no sense of fun. Now, I let her listen to your CD's on the way to the tennis courts. When we arrive she is already mentally warmed up and ready to play with greater determination and winning desire -- even when she is just playing for fun." ~ King and daughter Simone

"I have had great success in using your program to prepare my players mentally for their matches. This has lead my players to develop the mental skill required to keep their eyes on the ball, their mind on the game and focus on the process, not the outcome."
~ Eduardo M., Argentina

"I have learned to recognize and take control of the negative emotions that kept me from playing my best tennis. I'm no longer losing the "easy" matches that I should be winning." ~ Karin S. League player

"I was always nervous before games. Since I started listening to your CD's before my matches it's much easier for me to stay relaxed and just focus on the moment. I won the national championship in Portugal, qualified in Egypt and reached the semifinals in Brazil."
~ Helga (18)

“If we all trained our minds as much as we are training our muscles and physical body, I think we would achieve and maximize our potential. We don't know how much we can really achieve until we have this kind of mindset of wanting always to evolve and improve. I believe in the power of the mind and visualization, which is a big part of my everyday life"                                                                           Novak Djokovic

Two options to get the complete program right now

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- CDs... Almost... Sold out
We’ only have a limited number of CD's available! 
Please send us a short message before you order!          Sincerely,, Hassan Refay

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Instant Download - $79.99

Here’s what you get:
- Instant access to download all 12 programs
- 1 copy of my (MTP) Mental Toughness Profile for talented tennis players,
- including my personal evaluation 

"If you have any questions or suggestions, please do not hesitate to contact us."

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"The mental side is an important part of the tennis puzzle. If you are able to master all areas of being a professional athlete, you can be successful. My mental coach has taught me very simple things, such as creating a system and a routine in your daily life that helps you to work".
~ Tomas Berdych